The Italian children’s footwear brand PRIMIGI has a rich historical heritage. The company was founded in 1976 and from its very beginning has held a well-deserved place in the children’s footwear market in Italy.
More than 40 years of work and specialization in the children’s market have led the company to create a complete brand identity for Primigi, expanding its marketing presence both in children’s footwear and children’s clothing. As a result, in 2007 the company expanded its business by opening a chain of branded PRIMIGI STORE shops, a new type of store offering shoes, clothing, underwear, and accessories combined and available in one place.
PRIMIGI STORE is an absolute innovation in the Italian market — a store with a unique “format”. It offers a complete and diverse range of products, allowing children and teenagers aged 0 to 14 to be dressed “from head to toe”!
Payment accepted: Visa, MasterCard, Borica.
